Tiers, badges and games

The parts that make your program feel like a game. All are optional: turn on one or two to start, and add more when customers are used to it.

Tiers, badges, points events and referrals are in Settings. Quests, streaks, seasons, community goals, birthday week, product bonuses and punch cards are in Bonuses & extras. Each page has its own Save.

VIP tiers and the multiplier cap

Tiers go by each customer's total spend with your store (Shopify's lifetime spend). Each tier has an icon, a name, the spend to reach it and a points multiplier: a ×1.5 tier earns one and a half times the points on every order.

1. In Settings → VIP tiers, add a row per tier: Icon, Tier name, Spend ($), Points ×.
2. Start the first tier at $0 so every member has a tier name.
3. Optional: Maximum combined multiplier. Tier × points event × birthday week never goes over it on one order. A tier's own Max × replaces it for that tier (so your top tier can go higher).
4. Show spend amounts to customers: off, customers see their tier and a progress bar, never dollar amounts; on, they also see each tier's spend. Staff always see amounts.

Badges

Milestones customers collect, shown in the rewards window, on the rewards page and at the register. Locked badges show progress ("3 of 5"). A badge can give bonus points.

1. In Settings → Badges, press Add suggested badges for a ready-made set, or Add badge.
2. For each badge set the Icon (an emoji), Name, Description, Earned by, How many and optional Bonus XP (bonus points, whatever you call them).

Earned by can be: number of orders, event check-ins (optionally only events whose name contains a word), a quick reward given (by its name), trade-ins, friends referred, rewards redeemed, completing their profile, years as a member, orders during points events, monthly quests finished, punch cards filled, visit streak (weeks in a row), seasons finished, or given by staff.

Staff badges are given from the POS Rewards screen or a customer's page in CounterQuest. Tick Can give again for ones that repeat (shown ×N).

If you set a start date, badges a customer had already reached from history before it (for example 10 orders placed years ago) are awarded without the bonus points, so switching on badges doesn't hand out a pile of points on day one.

Monthly quests

Goals that reset on the 1st of every month. Finishing one gives its bonus points once that month. Customers see their progress in the rewards window, on the rewards page and at the register.

1. In Bonuses & extras → Monthly quests, press Add suggested quests or Add quest.
2. Pick the Goal: place orders, spend dollars, buy products, check in at events, get a quick reward, trade in, refer friends or redeem rewards. Set how many and the bonus.

Visit streaks

Bonus points for visiting several weeks in a row. A visit is an order (online or in store) or an event check-in. Weeks run Monday to Sunday. The bonus repeats every time the streak reaches the number of weeks again.

Turn it on in Bonuses & extras → Visit streaks and set Weeks in a row and the bonus.

Seasons

A free reward track everyone climbs with the points they earn between a start and end date (purchases, events, quests and so on; imported and gifted points don't count). Each level's reward, bonus points or a free item, is given automatically, once. A new season starts everyone from zero.

1. In Bonuses & extras → Season, tick Run a season.
2. Set the Season name, Starts and Ends.
3. Add level for each step: the points earned to reach it and its reward (press Free item to pick a product instead of bonus points).

Community goals

A target the whole shop works toward together, for example a number of league check-ins this month. Reaching it unlocks a points event for everyone on the reward dates. Progress shows in the rewards window, on the rewards page and at the register: just the shared total, no names or rankings.

In Bonuses & extras → Community goals, press Add community goal and set what Counts (event check-ins, orders, trade-ins, quests finished, rewards redeemed or friends referred), the Target, the counting dates, and the reward (Reward: XP × with Reward from and Reward until).

Points events

Boost points for a set time, like double points on a release weekend. Orders placed during an event earn the extra multiplier (it stacks with VIP tiers, up to your maximum combined multiplier), and customers see a banner on your site and at the register.

In Settings → Points events, add the Event name, Points ×, Starts and Ends (inclusive). Dates use your shop's time zone.

Birthday bonus and birthday week

• Birthday bonus (Settings → Automatic bonuses): points given once a year, on or after the customer's birthday, the next time they visit, order or check their account, and by the daily tag run within a week of the birthday. If their birthday already passed this year when they first add it, they get this year's right away.
• Birthday week (Bonuses & extras): extra points on orders from 3 days before the birthday to 3 days after, as a multiplier. It stacks with tiers and events.

Customers add their birthday on the rewards page (online they can add it but not change it), staff add it at the register, and you can set it on the customer's page in CounterQuest.

Referrals

Members share a personal link. The friend gets money off their first order (the code only works for customers who haven't ordered before), and the member earns points once the friend's order is paid.

In Settings → Referrals, set both Friend gets ($ off first order) and Member earns (points); referrals are on when both are filled in.

Product bonuses and punch cards

Both in Bonuses & extras, matched by collection, product, product tag, product type or vendor:

• Product bonuses: multiply points on matching items, or give a flat amount per item. Add pre-order bonus sets one up for items tagged "pre-order".
• Punch cards: each matching item bought adds a punch; a full card gives a free item or bonus points, then starts over.